Latoya Ebden

Vital Stats

First Name: Latoya

Surname: Ebden

Age: 33

Where you live: Durban

Occupation: Human Resources Business Partner


Social Profiles



Tell us more about yourself

What are your personal fitness goals?

I would like to enter fitness Bikini comp this year or next ,dependent on Corona and how much it affects the competing of individuals gathering.

How will you use your #BiogenFaceOfFitness ambassadorship to inspire women to lead a healthy / fit lifestyle if you win?

I am a working mom of two beautiful boys, Alex and Jordan. They are my biggest motivation! I am studying towards my HR degree via DUT and I work full time at CCI South Africa . One of the biggest call centers in Durban.

I started about 2 years ago on my fitness journey . My coach and mentor Roberta Pretorius , a former finalist in the Face of Fitness has been my driving force and inspiration towards achieving this dream. Since joining Prefit I have met so many moms . Women ask me about my daily workouts , motivation and tips on how they could join me or work out from home.

I would like to use this platform to further inspire women who are struggling to start their own  journey of fitness and daily lifestyle of living healthy, mentally and physically. I truly believe women want to see ordinary moms or working , studying women achieve their goal results.

What health and fitness quote or mantra do you live by?

“Healthy mind means a healthy life.” With so much negativity in the world and the pressures of life, fitness gives me an escape from this. By finding the balance of life, studies and work, my kids have a healthier, happy mommy.

Tell us about your fitness lifestyle

I train 3 to 4 times a week mornings or afternoons . I train in my local area with a team of motivated individuals. The group is called RS6. It is a bootcamp and intense form of fitness. Having no access to a gym will not limit me on achieving my goals. I also jog in Umhlanga ,at the Lighthouse walkway, every Saturday morning with a group of women from our prefit team.

My health plan is set out by my mentor and coach Roberta Pretorius and consists of a balance of protein,water and a small portion of healthy carbs.

I never want to look too skinny or under-nourished. I love it when a woman still has curves and looks feminine. Your everyday women should be able to achieve the fitness goal.

Why do you think you’re the Biogen Face of Fitness?

I never ever thought I would be one of those women who are a fitness freak or fanatic. Two years ago watching my best friend, mentor and coach achieving her goals, made me believe in myself. 

I believed I could do it and I still do. It was as if a switch went on in my head and once my mind was right, the rest fell in line. 

My discipline and motivation automatically become my lifestyle. Eating right, waking up early to reach my goal. Once I started nothing could stop me. I am happier, healthier and a better mom because of this. 

I believe this is the starting point to an incredible path of enriching and empowering other women, moms and or working moms. I want to be the change they need . I want to be the sunshine on a cloudy day. I want to be there, to say “if i can do it. So can u!”

I have grown up in a neighbourhood with women and young girls who think that where they live or how they grew up, determines their outcome. I could not disagree more with this statement. I want women from my community to believe in themselves and their dreams. I would also love to see a coloured woman on the cover or become the Face of Fitness this year. I believe I can be a great motivator for so many young moms, single women, married women and working studying moms.


  • Taryn on August 4, 2020

    This girl is everything. You are such an inspiration. You challenges me in so many ways and I am so proud of you for following your heart. You are more than capable. You are beautiful. You are worthy or this title. I Know I am not alone in saying we support you 100%. A whole team of fit mums are behind you.

  • Taryn on August 5, 2020

    All the best Latoya! You are an inspiration to many, especially for your consistency. You deserve this! We are rooting for you!

  • Charmaine on August 5, 2020

    …. Way to go Toya…..??

  • Melissa on August 5, 2020

    Awesome Latoya. All the best. Rooting for you. You go girl?

    • Ordelia Stuart on September 8, 2020

      Latoya You are an inspiration To All Us Everyday Mommies!!! Your Sheer Determination and Tenacity Makes realise that Anything is possible as long as you work hard and push towards your goals!!! You have made So many of us Women Proud!!! We Are All Rooting For You!!! You Got This Girl.. ???

    • Salomie on September 8, 2020


  • Sifiso on August 5, 2020

    Looking good Latoya!!

    • Roberta on September 4, 2020

      An individual who lives a full life of parenting,working ,studying and fulfilling her dreams of being a better person physically and mentally deserves to take the prize..You my girl have proved it time and time again ..Let’s bring it home CHAMP

      • Racine Van wyk on September 8, 2020

        You are a true inspiration to myself and many other women out there, we are all so proud to see your hard work, I can only imagine the determination, and self disapline you have…you are awesome darling and we are all routing for you…bring it home!!!!???????❤️you got this ?

  • Daryl on August 5, 2020

    Latoya we have been following you for a while. You are already a powerhouse has an ambassador of life, a brand ambassador should be a piece of cake for you. We endorse you 1000%

    • NOMPILO LINDA on August 6, 2020

      True inspiration… ✊

  • Raylene on August 6, 2020

    Well done Chic…you are such an inspiration. Keep it up. You have my vote ?

  • Chevon on August 6, 2020

    Well done Toya … you an inspiration to many womanfor a good healthy lifestyle !!!! Rooting for you?

    • Melissa on September 13, 2020

      All the best Latoya, you are an encourager and inspiration! You prove that you can rise above anything! So proud of you, supporting you all the way, may God give you His strength.

  • Tanya on August 7, 2020

    Well Done..Toya?

  • Chantal on August 7, 2020

    A mom with Goals, Inspiration and role-model to many ❤️

  • Eloise on August 9, 2020

    A true inspiration, go getter and an awesome personality.

    • Nadia on September 4, 2020

      All the Best God’s Girl ❤️???

      • VANESSA on September 4, 2020

        Way to go girl??….You deserve this honey?

        • Latoya on September 8, 2020

          Thank u soo muh

    • Tasneem on September 8, 2020

      Get it girl ?

      • Shannon on September 8, 2020

        All the best

  • Neetha on August 9, 2020

    All the best. Truly inspiring. Beautiful inside and out?♥️

  • Sasha on August 10, 2020

    Super proud. U rock ?

  • Talissa on August 20, 2020

    You got this my beautiful. A true inspiration.

    • Melanie Birijlal on September 4, 2020

      Beautiful inside and out ❤❤❤

  • Kajal Mahabeer on September 4, 2020

    Soo proud of you honey, you got this ?

  • Roxanne on September 4, 2020

    Inspired!!! ? ? ?

  • Sheri on September 4, 2020

    Girl you are motivation ? ?

  • Linzy on September 4, 2020

    Beautiful Soul…You Got This Girl…So Proud Of You!

  • Seth on September 4, 2020

    No better person to win. Facts!

  • Larissa on September 4, 2020

    Beautiful ?❤️

  • Vanessa on September 4, 2020

    A true beauty inside and out

  • Carl on September 4, 2020

    A truly lovely person and so deserving of this award

  • Celesti on September 4, 2020

    So beautiful Latoya! An inspiration to all of us moms to be the best we can be…. you are amazing ?

  • Laveen on September 4, 2020

    My sister…. continue being the inspiration you are. Too beautiful

  • Q on September 4, 2020

    You are incredible ?

  • Nahima Shaik on September 4, 2020

    Most deserving winner

  • Anneline Nagan on September 5, 2020

    An absolute beauty ❤ super proud of you

  • Nolulama on September 5, 2020

    Ey Toya my class mate,group mate,most deserving candidate

  • Zinhle on September 5, 2020

    You deserve it Latoya.. Keep it up

  • Grechen on September 6, 2020

    Gorgeous Latoya❤️

  • Akshata on September 8, 2020

    Absolutely love this. So inspiring. All the best!

  • Yolisa on September 8, 2020

    Well done!! Go for it!

  • Michelle on September 8, 2020

    Well done you Gorgeous woman. All the best♥️

  • Vijan on September 8, 2020

    Mo Fire ❤️??

  • Quade Nunn on September 9, 2020 got this!

  • Deborah Cherry on September 9, 2020

    All the best Latoya. ?

  • Rene on September 10, 2020

    All the best

  • Debbie on September 10, 2020

    Be that motivation! Well done!

  • Melusi Ndlovu on September 11, 2020

    You are truly amazing. God bless you

  • CANDICE on September 13, 2020

    You look absolutely amaizing. You have persevered in your fitness journey and the results show. Mother of 2, looking Fab. Keep the good hard work up!!!

  • Kaycee Stuart on September 13, 2020

    All these best aunty Latoya hope you get picked ❤️☺️

Leave a Reply